Gear Up
Cook Better
Cooking on Live Flame
Shop cast iron, grill tools, outdoor prep gear, and backyard cooking essentials - or book a quick Chef-it session with Chef George for personal cooking advice when you need it.
Now streaming on iFood & Fawsome.tv
AI POWERED BY CHEF GEORGE
Instant Answers. Better Cooking.
Chef-iT is your AI-powered cooking coach. Ask Chef George questions about recipes, techniques, equipment, timing, temperatures, substitutions, restaurant operations, or your next cook—and get practical guidance in seconds.
- Ask anything about cooking or grilling
- Personalized guidance from Chef George
- For restaurants, professional chefs, and home cooks
Trademark and patent pending
SHOP THE COLLECTIONS
Explore Outdoor Cooking
From live-fire cooking equipment and grilling tools to custom stainless steel creations, discover products built for better outdoor cooking.
THE SHOW
Two Seasons.
Sixteen Episodes.
All Fire.
Watch two complete seasons of Chasing the Flames, featuring live-fire cooking, techniques, recipes, equipment, and conversations with Chef George and his guests.
SEASON 3 FILMING THIS FALL
MEET CHEF GEORGE
Experience, Fire and a Lifetime in the Kitchen
Chef George Lovato Jr. brings decades of professional kitchen experience, live-fire cooking knowledge and practical problem-solving to Chasing the Flames. From restaurant kitchens to backyard grills, he shares the techniques, equipment and insight that help cooks work with greater confidence.
COOK WITH CONFIDENCE
Techniques, Recipes and Live-Fire Inspiration
Explore practical recipes, proven techniques and live-fire ideas designed to help you cook with greater confidence.
CUSTOM STAINLESS STEEL
Built for the Fire. Made to Last.
Explore custom stainless-steel cooking tools designed for serious live-fire cooking, durability and performance.
